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A Lincoln Project advert frames a alternative: a president who demeans girls or one who respects them.

President Trump’s impolite and demeaning feedback to and about girls are not any secret. Just final week, he known as Senator Kamala Harris, the Democratic vice-presidential nominee, a “monster.” A brand new advert from the Lincoln Project urges voters to contemplate what it might be prefer to have a special form of president — a person, it suggests, who really respects girls.

The advert sharply contrasts Mr. Trump with Joseph R. Biden Jr., elevating Mr. Biden’s choice of Ms. Harris as his working mate as proof that he “doesn’t just value a female voice but chooses one to be his right-hand woman.”

The 90-second advert opens with two directives: “Imagine a young girl looking in the mirror, searching for role models in the world to give her hope that one day she, too, can make a difference. Now imagine how she feels when she watches women being verbally attacked.” Cue a sequence of clips that present Mr. Trump belittling girls, together with feminine reporters. “Your daughters are listening,” the advert says.

Then because the music soars, the advert encourages viewers to “imagine a different future for her” — one with Ms. Harris as Mr. Biden’s “right-hand woman.” It closes with a observe of hope that doubles as a warning: “Your actions on Nov. 3 will define who she sees.”

The advert doesn’t cowl the sharply divergent views each males — and each events — have on points that have an effect on girls, together with girls’s reproductive rights.

Mr. Trump is understood for his sexist remarks, and the clips the advert exhibits are actual. Mr. Biden, alternatively, has lengthy styled himself a champion of ladies. He nonetheless refers back to the Violence Against Women Act as his proudest legislative achievement and he stated months earlier than he chosen Ms. Harris as his working mate that he would title a girl to his ticket.

A barely modified 60-second model of the advert is working nationally on Fox News, MSNBC and CNN, based on Advertising Analytics. It started airing on Thursday morning.

The 2016 Democratic presidential nominee, Hillary Clinton, ran a similar ad 4 years in the past. It didn’t work.

And the Lincoln Project is a bunch of Never Trump Republicans based virtually solely by males, so this advert has a tone considerably equal to when males arise and say “as a father of daughters” to denounce dangerous conduct by different males.

Still, the juxtaposition between the 2 candidates is highly effective and more likely to resonate with voters who’re uninterested in Mr. Trump’s rhetoric.

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