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Barack Obama Does TikTok’s ‘Pass The Book’ Challenge With His New Memoir ‘A Promised Land’

Former President Barack Obama says has ‘incredible hope’ for younger individuals, and made his TikTok debut in a ‘Pass the Book’ problem to get people to learn his new memoir.

Passing a e book alongside to others could damage gross sales, however former President Barack Obama doesn’t have to fret about that with regards to his highly anticipated memoir A Promised Land. He’s hoping younger individuals learn his e book and go their copy alongside to their pals, and shared his want by a viral TikTok challenge on Nov. 20. His “Pass the Book” problem was posted to a division of the memoir’s writer Penguin Random House, through the Penguin Teen’s TikTok web page, so it was directed in the direction of youthful readers. It additionally marked Obama’s first ever look on TikTok!


Take this, and go it on #PassTheBook #PassAPromisedLand #BarackObama #PresidentObama #APromisedLand #Booktok #fyp

♬ original sound – Penguin Teen

The 59-year-old got here into the body holding a duplicate of his e book whereas carrying a darkish go well with with a crisp white shirt and no tie. He seemed into the digital camera and stated “This book expresses the incredible hope I have in you,” pointing his finger in the direction of the viewer. “Take this and pass it on,” he added, handing the e book to somebody off-camera.

The 701 web page memoir was launched on Nov. 17, and can possible develop into the very best promoting e book of 2020 if historical past is any indication. His spouse Michelle Obama, 56, launched her memoir Becoming on Nov. 13, 2018 and in simply 15 days it grew to become the highest promoting e book of that yr, transferring over two million copies that rapidly. Some TikTok customers are already doing duet movies with Obama’s go to them, with a number of holding up Becoming earlier than taking a go from Obama to carry a duplicate of A Promised Land.


#duet with @penguin_teen Now, I’ve Mr. president and our First Lady collectively on my cabinets. #PassAPromisedLand #PassABook #ad #booktok #BarackObama

♬ original sound – Penguin Teen

The hardcover A Promised Land at the moment is promoting for $34.99, however in these powerful financial occasions as a result of COVID-19, e book sharing has develop into an extremely fashionable method of getting contemporary studying materials out to family and friends. There’s solely a lot sitting on the couch watching streaming companies that folks at residence can take. Thus, the rising reputation of curling up with a good book has develop into one of many few optimistic issues to come back out of the coronavirus pandemic.

Former President Barack Obama’s new memoir particulars his eight years within the White House.
Photo credit score: AP Images.

After beloved former First Lady Michelle launched Becoming, she went on an extensive book tour, filling large arenas and sharing tales with enthralled audiences. Unfortunately as a result of COVID-19, Obama received’t be capable of do such a tour. But he has started making TV appearances to advertise his tome. Our 44th POTUS appeared on Jimmy Kimmel Live on Nov. 19 to kick issues off, exhibiting off his humorousness in saying that he didn’t must make his e book over 700 pages lengthy for outgoing reading-averse President Donald Trump to keep away from checking it out.

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