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Gujarat: GCMMF launches handled camel milk in PET bottles

Written by Gopal B Kateshiya
| Rajkot |

October 11, 2020 11:58:26 pm

Amul launched camel milk in choose markets of Kutch, Ahmedabad, Gandhinagar, Anand, and Rajkot in January 2019. (Illustration by C R Sasikumar)

The Gujarat Cooperative Milk Marketing Federation (GCMMF) has launched ultra-high temperature (UHT) handled camel milk in PET bottles and camel milk powder that retains its medicinal properties.

“Camel milk is a relatively new product and we are in the process of establishing its market. So far, we were selling camel milk by packing it in plastic pouches. However, there were complaints from retail outlets about losses as milk packed in pouches has shelf-life of three to four days and they had to destroy unsold stock. To overcome this challenge, we launched UHT processed camel milk packed in PET bottles around two weeks ago. This milk will have shelf-life of 180 days and can be stored at room temperature. This will make the product more consumer-friendly and will also help us overcome logistics challenges,” Valamji Humbal, vice-chairman of GCMMF, instructed The Indian Express on Sunday.

In UHT course of, milk is boiled at excessive temperatures to make it sterile and so handled milk then could be saved for a very long time at room temperature with none preservatives, whereas additionally maintaining most its properties intact.

GCMMF is the apex physique of 18 district cooperative milk producers unions protecting 33 districts of Gujarat and markets dairy and fruit drinks merchandise beneath the model title Amul. It is among the many greatest dairies of the world, procuring roughly 23 lakh litres milk per day from round 36 lakh milk producers networked via its 18,600 village cooperative societies. Its turnover final fiscal was Rs 38,550 crore and has a community of 1 lakh sellers and 10 lakh retailers.

Amul launched camel milk in choose markets of Kutch, Ahmedabad, Gandhinagar, Anand, and Rajkot in January 2019. At current, Kutch District Cooperative Milk Producers Union Limited, popularly often known as Sarhad Dairy and one of many member unions of GCMMF, procures camel milk from Kutch district.

“The procurement is demand-based. Currently, we are procuring around 1,500 litres of camel milk per day through around 50 of our village-level cooperative societies in Rapar and Nakhtrana talukas of Kutch. But the total potential is around 3,000 litres per day day and the procurement network can be extended to Lakhpat, Abdasa and Bhachau talukas if we find market. The new packaging will enable us explore new markets,” Humbal mentioned.

Amul already sells camel milk chocolate moreover promoting camel milk in liquid kind. It additionally sells medium-fat ice cream comprised of camel milk. “The plant of our AmulFed Dairy in Gandhinagar has succeeded in manufacturing camel milk powder through a process which retains all its medicinal properties,” Humbal, who can be chairman of Sarhad Dairy, mentioned including, “Camel milk is very rich source of insulin-like protein and can help persons with diabetes.”

GCMMF managing director RS Sodhi mentioned that they’ll market camel milk and camel milk powder as well being merchandise. “Camel milk has lots of minerals and we will highlight its health benefits as a marketing strategy,” Sodhi mentioned.

According to 20th Livestock Census, camel inhabitants in Gujarat dropped to 28,000 in 2019 from 30,000 in 2012. Of the 28,000, round 12,000 are in Kutch district. “There is potential of collecting camel milk from Banaskantha district also. If we find larger market, we may think of procuring milk from camel breeders in Rajasthan as well,” added Humbal.

The Sarhad Dairy is procuring camel milk at Rs 51 per litre and is out there in retail for Rs 100 per litre. Amul additionally sells camel milk ice cream.

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