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ISL 2020-21: Sporting Club East Bengal unveils new emblem | | XtraTime


New emblem of Sporting Club East Bengal

Xtra Time Web Desk: Kolkata giants East Bengal will take part within the upcoming Indian Super League 2020-21 season as Sporting Club East Bengal. The new membership just about unveiled the brand new emblem on Saturday after it entered

right into a Joint Venture partnership with Shree Cement Limited in September which paved means in direction of their participation in ISL. 

“The club’s new logo retains the primary assets like the emblem of a flaming torch and its colours which showcases a merger between the rich legacy of East Bengal, its contribution to Indian football along with Shree Cement’s support to keep the flag flying high,” Mr. H.M. Bangur, Managing Director, Shree Cement stated.

 “It’s a start of the new and exciting partnership for all of us with East Bengal, and we’re happy to share the evolution of the club’s logo. Our crest and brand identity has been a bold one, and I am sure that this will only take the legacy of the club forward,” he added.

 “We’re proud to be presenting the new logo which salutes our rich footballing legacy, while embracing a modern outlook,” Mr. Prashant Bangur, Joint Managing Director Shree Cement, stated.


 “The fans are the heart and soul of SC East Bengal, and we will work together as one family trying hard every day to keep the flag flying high,” he added.

SC East Bengal will probably be coached by former England and Liverpool legend Robbie Fowler. The new coach and his help staffs checked in to their staff resort on Friday and can bear the obligatory quarantine interval as per protocol.

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