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Multiple sponsorship offers renewed, Wimbledon declares ‘staging 2021 version our No.1 precedence’

After cancelling Wimbledon 2020, the All England Lawn Tennis Club (AELTC) is dedicated to ship the 2021 version of the championships. The organizers haven’t solely kicked within the preparations 9 months upfront but in addition have began signing & renewing sponsorship offers for the forthcoming version. The AELTC stated that the extensions gave confidence in the way forward for the occasion, regardless of the impression of the Covid-19 pandemic.

The Wimbledon Championships, has introduced it has renewed official provider offers with Rolex, Jaguar and Robinson’s. Luxury watch model Rolex has been the official timekeeper of the Championships since 1980 whereas drinks model Robinson’s affiliation with the occasion goes again greater than 80 years in accordance with a report by Sports Business. 

Jaguar first signed because the official automobile provider for the Wimbledon Championships in 2015 in a five-year deal reported by SportBusiness Sponsorship on the time to be value between £1m and £2.5m per yr in money and value-in-kind.

Wimbledon 2021 Sponsorship Renewals 

– Rolex renewed Official Timekeeper

– Sipsmith signed as official gin of the championships as Wimbledon’s official provider

– Global expertise agency IBM prolonged 30 years relationship 

– Official gaming rights renewed with IMG Arena 


The occasion organiser stated it was now engaged in planning for the 2021 occasion and was contemplating ‘multiple operational scenarios’ for subsequent yr’s Championships.

These situations fall into three broad classes: a full-capacity Championships, a reduced-capacity Championships, and a behind-closed-doors occasion.

Sally Bolton OBE, chief govt of the AELTC, stated: “Staging the Championships in 2021 is our primary precedence and we’re actively engaged in state of affairs planning so as to ship on that precedence. We recognise how necessary the participant communities are to the supply of a Covid-secure Championships, and I’m delighted to have Jamie Baker’s help in his expanded function as head {of professional} tennis and event director.

“I would also like to thank the government and public health authorities for their ongoing advice which will continue to be invaluable as the Championships 2021 draws closer. At the same time, we are delighted to demonstrate confidence in Wimbledon with the renewal of several partnerships across our commercial programme which play a significant contribution to the successful staging of The Championships both in 2021 and in the future.”

The All-England Club took the choice to cancel this yr’s championships in April however was nonetheless capable of share a complete of £10m in prize cash as they have been coated by an insurance coverage coverage. 

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